Based in Johannesburg, South Africa, S.Bacher & Company was incorporated in 1938 as a general importer and distributor of products.

S Bacher & Company’s entrée to the marketing of timepieces goes back to 1970’s when it began acting as an agent for a diversity of fashion and related brands.








Amongst the stable of products was a watch brand called Lanco and as the appeal of many other product lines started declining,
S. Bacher’s focus was more and more on this watch brand, growing it into the biggest single watch brand in South Africa.

Today the company is responsible for the development, distribution and marketing of many global brands, the portfolio having grown beyond watches into fragrances and branded jewellery. Our strength and continued growth is based on our strong understanding of brand building in Southern Africa and long established relationships with all of the major retailers, well-established channels to market, and stock management expertise.

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